Logo Design Workbook: A Hands-On Guide to Creating Logos
By Noreen Morioka, Terry Stone Sean Adams.
Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas ot...
ISBN(s)
1592532349, 9781592532346
